John Beck

John C. Beck is President of the North Star Leadership Group, a Senior Research Fellow and professor at USC’s Annenberg Center for the Digital Future, and a Senior Advisor at Monitor Group. John earned his B.A. in East Asian Studies and Sociology summa cum laude from Harvard University, where he also received his Ph.D. in Organizational Behavior. He is the author of award winning books The Attention Economy, and Got Game: How a new generation of gamers is reshaping business forever.