Companies> People>Marti Barletta

Marti Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 15 languages, and co-author with Tom Peters of Trends (July 2005), who named her MVP/BizGuru of 2005. Her new book, PrimeTime WomenTM: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth in almost every category for the next two decades.

A Wharton MBA, Barletta founded her consulting think tank, The TrendSight Group (www.TrendSight.com), to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. The TrendSight Group consultants are senior-level marketers with strong backgrounds in advertising, branding, consumer research, affinity marketing and sales training who help Marti develop and deliver client solutions. Using her proprietary GenderTrendsTM model, they generate ideas that connect with women consumers, corporate executives and business owners. The firm's clients have included Wachovia, Neuberger Berman, Deloitte Consulting, Volvo, Mercury, Ford, Trade Secret, Toys R Us and Logitech. Marti currently serves on the advisory boards of WBENC, Embrace Pet Insurance and Boomer!TV and is a member of the distinguished Women Gurus Network.

As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Her dynamic style, command of her subject and passion for her topic make her a popular speaker at corporations and conferences.

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