Companies> People>Mary Lou Song

Mary Lou Song co-founded Tokoni Inc. with her husband, Alex Kazim, in 2007. It was Mary Lou who conceived the idea of creating a global internet community to help people share their first-hand stories and experiences and to connect with others through shared stories of interest.

In her active role as Tokoni's vice president, Community, Mary Lou oversees product marketing and community development where her key responsibilities are to grow the Tokoni community and help foster a breadth and depth of stories contributed by its members.

Mary Lou's career has focused largely on Internet community building, starting formidably at eBay where she was the company's third full-time employee. Charged to help foster an inclusive and active community, during her tenure from 1996 to 2002, she helped grow eBay's online community from 15,000 community members to then more than 20 million users globally.

In her eBay position as senior product manager, Mary Lou helped build a cooperative relationship between the company and the user community, combining traditional product marketing with online community marketing. She was responsible for the strategic direction of community products, for the development and implementation of community tools, and for community initiatives that impacted eBay's global community.

Following eBay, from 2003 to 2004, Mary Lou served as director, Community Development of Friendster, one of the first and now a leading global social network company, where she was responsible for the strategic direction of the company's community. In the position, Mary Lou helped develop initiatives to nurture the community, including features, advertising, sponsorships, acquisitions and international expansion.

Mary Lou holds a BS in Journalism from Medill School at Northwestern University, and a master's degree in media studies from Stanford University.

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