Micah Baldwin

Micah – who upon his original introduction to the Lijit team was described as “scary” and “tattooed” – is a 14-year veteran of the Marketing and Advertising space. He parlayed his love for those functions and desire to be more than just a user into creating his own search marketing agency, Current Wisdom, which he sold in March 2007 to Indigio. Armed with Biff, the trusty Wifi Rabbit, Micah travels the planet in search of strategic alliances and new business development opportunities that drive revenue for Lijit and value for our users.