Mitch Liu
Mitch Liu has helped drive the success of multiple consumer and online advertising startups through technology and marketing. Most recently, he was Senior Director at Adteractive, a leader in the pay-for-performance CPA lead generation market. Mitch led the platform product management team responsible for four major vertical businesses and over $150M in online advertising revenues.
Prior to Adteractive, Mitch was Director of Product Management at salesforce.com where he spearheaded the initial market research and launch of a new on-demand software-as-a-service application. While completing his MBA at Stanford, he served as the interim head of marketing for www.xfire.com, a DFJ and NEA backed startup developing an online consumer IM gaming community, acquired by MTV Networks for $102 million. From 1992-2001, Mitch co-founded two startups in the Boston area that were both acquired.
Mitch has a BS in Computer Science Engineering from MIT, and a MBA from Stanford Graduate School of Business. He has served as an advisor to www.searchforce.com, a search engine marketing management startup; and www.stepup.com, a local shopping service startup acquired by Intuit for $60 million.
(Source: Offerpal Media)
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