Companies> People>Pete Kistler

I'm driven by creating tools that allow people to spend more time on what they love - tools that are useful, simple, and have a meaningful impact on the way we work and play.

I'm currently CEO of Brand-Yourself.com, a career development and online reputation management platform geared toward students, recent grads and young professionals. It allows users to stand out from the competition in the job market by unifying their portfolio in one place (the web), building a personal brand online and being found when Googled.

Brand-Yourself gives its users two main components:

1) A website creation platform with design templates and a personal domain name
2) Tools, guidance and resources to build a strong and unified online presence by tracking and managing the "bread-crumbs" of their online identities. This is huge now that most employers Google their job applicants as a pre-screen: people are starting to worry about what exists about themselves online.

My areas of expertise include:
Personal branding, online reputation management, career development, Web 2.0 (social networks, crowdsourcing, wikis and blogs), and Search Engine Optimization (SEO).

Personal branding blog: http://blog.brand-yourself.com
Personal branding platform: http://www.brand-yourself.com
More about me: http://petekistler.com