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Apptera Appoints Randy Haldeman to Chief Marketing Officer
San Bruno, CA – March 27, 2007 – Apptera, a leading provider of technology for mobile advertising, search & commerce, today announced the promotion of Randy Haldeman to chief marketing officer. Haldeman, who has served as vice president of marketing at Apptera for the past year and a half, will continue to lead the company's marketing success with his outside-the-box thinking. Haldeman has more than two decades of experience in building companies in the enterprise software, Internet and media space.

"Randy has made extraordinary contributions to our company's success in his marketing leadership role," said Marketta Silvera, CEO, Apptera. "Through Randy's creativity, positive energy and dedicated hard work, we have capitalized on our strengths and are now recognized as an industry innovator and technology leader."

As vice president of marketing for Apptera, Haldeman has been instrumental in leveraging Apptera's core technologies, such as "In-Call" personalization, heuristics and campaign management, into a series of innovative new products. These products, such as the company's MobileAd Technology solution, have led to major opportunities with carriers, enterprises and advertisers. In recognition of world-class solutions meeting market need, Apptera's MobileAd Technology recently won two innovation awards – the "Global Innovation" award at the European Directory Marketplace 2007 (EDM07), and the "Best Innovation" award at SpeechTEK West 2007.

Prior to joining Apptera, Haldeman served as senior vice president of marketing for the technology arm of Michael Milken's Knowledge Universe. Prior to joining Knowledge Universe, Haldeman was the general manager and vice president of marketing at Ten-TV and a director of business development at VDOnet. Haldeman earned his BSEE from Duke University.

About Apptera
Apptera provides technology for mobile advertising, search & commerce. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call at the exact moment a consumer is interacting with a business over the phone. Dozens of companies, some of which are electronic hubs, have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail, financial and transportation industries form the user base for Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.

Apptera, the Apptera logo, Apptera MobileAd Manager and Apptera MobileAd Xchange are registered trademarks, service marks or trademarks of Apptera in the United States and/or other countries. All other company names or product names may be the trademarks of their respective owners.

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