Rich LeFurgy
Rich is a principal at Archer, a consultancy that advises clients on online advertising and marketing strategy, as well as interactive advertising sales. His clients at Archer have included America Online Inc., Google and Real Networks.
In 1996, Rich co-founded the Interactive Advertising Bureau and was elected IAB chairman and director for five consecutive years. He established the association's governance, vision, mission and structure. Rich also instituted the industry's first benchmark revenue report with PricewaterhouseCoopers. Today, he serves as a member of the Executive Committee and heads special projects.
Rich holds a bachelor's degree in advertising from the S.I Newhouse School at Syracuse University. He currently serves on the ad:tech Advisory Board.
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