Sandy Potter
Sandy Potter’s career spans more than 30 years in fashion at Bullock’s and J.W. Robinson's, and ultimately at The Broadway leading the merchandise efforts as Senior Vice President and General Merchandise Manager of all apparel and accessories. Most recently she was co-owner of Directives West, an internationally recognized retail consultancy. Widely recognized as an influential and reliable source of insight into strategic direction, fashion trends, and sales volume opportunities, Potter has helped major retailers achieve success by focusing in on the customer.
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