Steve Bannerman
May 29, 2008 09:00 ETUGOBE Appoints Steve Bannerman as Vice President Of Global Marketing
Seasoned Marketing Executive Will Spearhead UGOBE's Worldwide Brand and Marketing Strategy
EMERYVILLE, CA--(Marketwire - May 29, 2008) - UGOBE, developer of revolutionary robotic technology "Life Forms," announced today that Steve Bannerman has joined the company as its new vice president of global marketing. With more than 20 years of experience with technology and consumer companies such as Apple, CastStream and Tarantella, Bannerman will drive UGOBE's brand and global marketing strategy.
Prior to joining UGOBE, Bannerman served as vice president of marketing and product management at Narus Inc., a leading telecom infrastructure software company, and chief marketing officer and general manager at Tarantella, Inc. where he architected a global product, brand and marketing strategy that resulted in an acquisition by Sun Microsystems.
"UGOBE is a pioneer in creating the world's most compelling Life Forms for companionship, entertainment and learning," said Bob Christopher, co-founder and chief executive officer of UGOBE. "Steve's marketing expertise and demonstrated success in launching consumer and technology products are tremendous assets as we continue to broaden our footprint and bring Pleo into the mainstream."
Bannerman also brings years of marketing and product management experience with brands like Apple and CastStream. As the director of marketing for QuickTime TV, Bannerman conceptualized, designed and launched Apple's online media streaming business; as the founder and CEO of CastStream, he delivered rich media e-learning applications to universities and businesses around the world.
"This is an outstanding time to join UGOBE. Pleo, our first Life Form, provides a wonderful canvas upon which to deliver the world's most compelling Life Form relationships," said Bannerman. "I'm excited to be part of such an innovative company that is setting the pace in personal robotics and artificial intelligence, but Pleo is just the tip of the iceberg. I look forward to introducing the world to the delightful experiences that are possible with UGOBE Life Forms."
About UGOBE
UGOBE is a privately-held company based in Emeryville, California that develops revolutionary robotics to transform inanimate objects into lifelike creatures. UGOBE's multidisciplinary team has developed a unique set of core technologies that underlie its groundbreaking line of robotic Life Forms. For more information about UGOBE, visit www.ugobe.com.
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