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Active Athlete Media Appoints Steven Drace as Vice President of Sales - 10-09-2007

San Francisco, Calif. (October 9, 2007) - Active Athlete Media, Inc., an online media company that connects advertisers with active consumers engaged in lifestyle sports, has hired Steven Drace as vice president of sales. Drace, who brings 28 years of publishing industry experience to Active Athlete, will be responsible for the company's advertising sales efforts to brands, agencies and endemic advertisers.

Prior to joining Active Athlete, Drace was vice president of sales at AllBusiness.com, where he helped grow display and sponsorship revenue among competitive small business sites.

"Steve has been in sales on the publishing side of the business for nearly three decades," said Robert Tas, CEO of Active Athlete Media. "His deep knowledge of the industry will prove to be an asset to Active Athlete, as well as to our advertisers and agency partners."

From 1993 to 1996 Drace was the director of corporate online sales & marketing for International Data Group (IDG). At IDG, he promoted the company's corporate vision of online publishing, created Web-based marketing partnerships with major national accounts, and conceived and managed the IDG Cyber Marketing Resource Center, an online advertising resource for IT marketers and ad agencies. He later rejoined IDG in 1997 as vice president of national accounts and a year later became the company's vice president of sales.

His vast experience in Internet marketing also includes time spent as vice president, Internet advertising sales & marketing for Berkeley Systems Inc. and as vice president of sales for Findlaw, the Web's leading legal portal. He also served as publishing director of Electronic News and Electronic Business for Reed Business Information. Prior to the emergence of the Web, Drace held a number of sales positions at such publishing companies as CMP Publications, Inc, where he served as director of Asian sales & marketing in Hong Kong.

In his free time, Drace enjoys a great road bike ride, a few waves and general fitness training.

About Active Athlete
Active Athlete's focus is active consumers who participate in sports, and the advertisers desiring to reach this demographic. As of July 2007, ComScore ranked Active Athlete as a top 10 sports site/network, ranked #9 overall. Active Athlete's growth can be attributed to the intersection of three large and growing markets: the growth of sports marketing online, the growth of fitness and recreational sports, and the boom of online advertising. Active Athlete's 170+ sites consist of some of the Web's most relevant lifestyle sports destinations - from endurance to action sports to country club and outdoor.

We provide an opportunity for brands and advertisers to reach active people at their passion point, and use behavioral targeting to get the advertiser as close to their target consumer as possible. The model benefits all parties involved: advertisers are able to get their message to the appropriate audience in a relevant, cost effective and efficient way; publishers are able to offer valuable content and facilitate the connection between advertisers and their audience, and consumers' needs are being met by the publishers and advertisers who are engaged in bringing them the tools and products that fuel their active lifestyle.

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