Companies> People>Todd Pearson

Todd Pearson Joins richrelevance as Chief Customer Officer
Former PayPal executive to lead growth strategy and manage expanding client base

San Francisco, Calif. – June 4, 2008 – richrelevance™, the exclusive provider of next generation personalized
recommendations for eCommerce businesses, announced today the hiring of former PayPal executive
Todd Pearson as Chief Customer Officer to oversee all customer-facing operations including Sales
and Marketing. Pearson adds to an experienced retail executive team, led by CEO and founder David
Selinger, formerly the head of Amazon’s Personalization R&D group and a technology executive at
Overstock.com.

Pearson joins richrelevance after eight years at PayPal where he held key roles building several business
units and recently as Vice President of Sales. In this role, Pearson managed a team of 120 employees
and was responsible for $125M in revenue in 2007, selling to a full range of eCommerce merchants and
channel partners.

“I’ve been in ecommerce a long time, and very rarely does a company come along with this kind of
potential,” said Pearson. “When I saw first-hand that richrelevance is consistently delivering 10-20% sales
lift to its customers -- significantly outperforming collaborative filtering -- I knew it was something I wanted
to be a part of. I’m excited to join a business that will delight its customers, and am looking forward to
contributing to richrelevance’s success.”

With more than twenty years of experience in sales management and strategic consulting, Pearson will
play an integral role in marketing the flexibility and benefits of richrelevance’s products for all eCommerce
sites, ranging from small businesses to large-scale enterprise companies. Pearson is charged with
delivering on richrelevance’s commitment to total customer satisfaction while driving the growth and
success of richrelevance’s expanding customer and partner base.

“Todd is a perfect match for richrelevance,” said David Selinger. “In this underperforming economy, there
is an increasing demand for our personalized recommendation product to enhance customer experience,
increase conversion, and boost sales. Todd’s depth of experience in eCommerce is a boon for us as we
continue to exceed the expectations of our rapidly growing customer base.”

Pearson received his MBA as a Sloan Fellow at the London Business School and his BA degree from
University of California, Berkeley.

richrelevance powers next-generation merchandising and personalized recommendations for
eCommerce sites. The company’s product outperforms collaborative filtering solutions through use of
more than fifteen recommendation types, combined with transparent messaging, continuous optimization,
and merchandiser controls. The company is privately held and headquartered in San Francisco,
California.

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