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Tom Romary, CEO & Co-Founder
For the past 20 years, Tom has served as a marketing and general management executive for some of the nation's premier consumer brands, from e-commerce to airlines. Before serving as CEO of Yapta, Inc., Tom was Vice President of Marketing at Alaska Airlines (NYSE: ALK) with responsibility for over $250MM in annual revenue and over 2,400 employees. He led Alaska's frequent flier program, customer care call centers, product marketing, advertising and promotions, airport club rooms, and in-flight service and catering. He also launched numerous product innovations, including the digEplayer, an award winning hand-held in-flight entertainment system.

Prior to Alaska Airlines, he was Vice President of Consumer Marketing at Real Networks, where he helped launch the company's music and premium video subscription services. Before his years at Real Networks, Tom served as Vice President of Marketing at Fogdog, Inc. (NASDAQ: FOGD), helping the sporting goods e-retailer grow annual sales from $100K to over $30MM and playing a key role in its successful 1999 IPO. Earlier in his career, he held various management and director roles at Electronic Arts/Walt Disney Software and General Mills.

Tom has an engineering degree from Duke University and an MBA from Harvard. He is an avid traveler and outdoorsman, having climbed Mt. McKinley in Alaska and Cho Oyu in the Himalayas. He lives in Seattle with his wife and three boys.