Vipul Mehta

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Vipul sets strategic product and market direction for the company. He provides leadership in the areas of product definition, planning, positioning, and launch, as well as focusing on building strategic partnerships and cultivating customer relationships.

Vipul has over 25 years of experience in the semiconductor, peripherals, personal computer, and minicomputer industries. Prior to co-founding Aristos Logic, he was Director of Marketing for Western Digital A/V Products. Previously, he led marketing for the WD core logic chip business unit, and also was instrumental in positioning WD's Singapore Design Center as a provider of leading-edge interface technologies. As co-founder and chief market analyst for Peripheral Concepts, he helped publish widely cited market reports.

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VP, Business Development and Marketing

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