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Turn Launches New Pricing Models and Expands Management Team
Company adds advanced Goal Seek functionality and CPC pricing to satisfy growing advertiser base and continues to build momentum with new Chief Technology Officer, Vice President Targeting Products, and Vice President Publisher Development
San Mateo, Calif.,—October 2, 2007—Turn™ Inc., the world's first automatic targeting ad marketplace, continues to aggressively expand its bidded advertising service with the launch of a new Goal Seek feature for CPM and CPC pricing. Goal Seek allows advertisers and agencies to set ROI performance targets for all ad buys, whether they are priced on a CPM, CPC, or CPA basis. Turn also launched bidded CPC pricing to complement its current CPA and CPM offerings, now providing a full range of pricing models. In addition, the company expanded its management team with key hires Xuhui Shao, Chief Technology Officer; Dominic Bennett, Vice President Targeting Products; and Sean Finn, Vice President Publisher Development. Launched in November 2006, the Turn automatic targeting ad marketplace provides advertisers and publishers with a revolutionary new approach to managing online advertising.
"The introduction of Goal Seek for CPM and CPC campaigns puts our advertisers in the driver's seat, giving them direct control over performance to ROI goals, independent of pricing method. Moreover, CPC pricing extends Turn's automatic targeting to all pricing methods," said Jim Barnett, CEO and Chairman, Turn Inc. "Turn is also raising the stakes with the strategic hires of Shao, Bennett, and Finn. We continue to show our commitment to automatic targeting by bringing talented technologists Xuhui Shao and Dominic Bennett into our leadership team. Sean Finn adds tremendous bench strength to the publisher side of the Turn marketplace, expanding awareness of Turn's unique benefits to this critical audience."
Shao, Turn's new Chief Technology Officer, is an expert in several key areas underlying Turn's core technology—machine learning, statistical theory, nonlinear optimization, analytical product design, and high performance computation. Prior to joining Turn, Shao was Vice President of analytics at ID Analytics, where he led the teams responsible for developing both technology and solutions for identity fraud.
Bennett, Vice President of Targeting Products and Network Performance, brings expertise in ad selection, behavioral targeting analytics, and engineering management. Before joining Turn he served as Vice President, Engineering and Analytics at Claria, where he led key aspects of product design, architecture, development, data mining, and business analytics. Before Claria, he was Group Director, DB Marketing at Wunderman Cato Johnson, as well as Director of Quantitative Analysis at the Orvis Company.
Finn, Vice President of Publisher Development, brings over 10 years of experience in Internet advertising and publishing to Turn. Most recently, he served as Executive Vice President of Media Development at AdDynamix. Prior to AdDynamix, Finn was one of the early executives at Fastclick (now Valueclick Media NASDAQ: VCLK) where he served as Vice President of Media Development and oversaw all media acquisition during its rapid growth.
Turn has driven rapid adoption since launching its advertiser beta in November 2006. While still in limited beta for publishers, over 3,200 sites with 90 million monthly unique visitors participate in the Turn ad marketplace today.
About Turn Inc.
Turn is the world's first automatic targeting ad marketplace. Turn enables advertisers and publishers to buy and sell online advertising in an advanced marketplace that eliminates the need for manual targeting and allows advertisers to bid on a CPA (cost per action), CPC (cost per click), or CPM (cost per thousand) basis for graphical and text ad inventory. Through revolutionary targeting and innovative pricing models, Turn simultaneously optimizes ROI for advertisers, reven