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Together, they are building a company that will enable a balanced ecosystem where targeted advertising produces results for advertisers and continued revenue for publishers\u2014all driven by a data exchange that respects consumer control and privacy.<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tSeattle, WA, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Consumer &amp; Business Services</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=marketing">marketing</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Publishers">Publishers</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Database">Database</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=data+exchange">data exchange</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=internet">internet</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=polite">polite</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=online">online</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=polite+marketing">polite marketing</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Data">Data</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Financials</h5>\n\t\t\t\t<p><strong>Latest Funding:</strong> Series C - $21M (02/2010)</p>\n\t\t\t\t<p><strong>Investors:</strong>\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/ggv-capital?src=widget">GGV Capital</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/redpoint-ventures?src=widget">Redpoint Ventures</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/battery-ventures?src=widget">Battery Ventures</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/m-spatial?src=widget">M-spatial</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/database-marketing-solutions?src=widget">Database Marketing Solutions</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/exelate?src=widget">eXelate</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/lookery?src=widget">Lookery</a>\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/skimlinks?src=widget">Skimlinks</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/umbria?src=widget">Umbria</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/ruffwire?src=widget">RuffWire</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/dsnr-media-group?src=widget">DSNR media group</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/mytaskhelper?src=widget">MyTaskHelper</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/decipher?src=widget">Decipher</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/trackvia?src=widget">Trackvia</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/access-360-media?src=widget">Access 360 Media</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/factor-tg?src=widget">Factor TG</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/33across?src=widget">33Across</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bluekai?article=205858">\n\t\t\t\t\t<em>Feb  1, 2010</em>\n\t\t\t\t\t<strong>BlueKai Raises $21 Million For Online Target-Marketing Data Exchange</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bluekai?article=191843">\n\t\t\t\t\t<em>Dec 17, 2009</em>\n\t\t\t\t\t<strong>BlueKai: Intent Data or Black Box?</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bluekai?article=187772">\n\t\t\t\t\t<em>Dec  7, 2009</em>\n\t\t\t\t\t<strong>Follow The FTC\u2019s Privacy Roundtable</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/bluekai?src=widget">BlueKai Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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