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We first did this with our social gaming service, enabling casual multiplayer gaming over the web. Then, while developing our...<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">More&raquo;</a></p>\n\t\t\t<p class="vbp-description vbp-description-long vbp-hide tradevibes_hidden">All along, Bunchball\'s goal has been to make web sites more engaging. We first did this with our social gaming service, enabling casual multiplayer gaming over the web. Then, while developing our meta-game service \u2014 using points, leaderboards, challenges and more to make our games even more insanely engaging \u2014 we realized that those mechanics weren\'t only for games; they could drive any site activity. That brought us to Nitro.<br/><br/>We studied the best in games, social networks and virtual worlds and extracted the key components that were being used to drive behavior, based on the fundamental human desires for reward, achievement, status and competition. Then we dove deep into the field of behavioral economics, learning about the irrational, yet predictable ways that people behave, and how this knowledge could be applied to drive behavior online. We took everything that we learned and built Nitro, our new flagship product.<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tRedwood City, CA, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Consumer Internet</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=internet">internet</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Gaming">Gaming</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=entertainment">entertainment</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=media">media</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Bunchball">Bunchball</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=games">games</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=social">social</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=services">services</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=networks">networks</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Interactive">Interactive</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Financials</h5>\n\t\t\t\t<p><strong>Latest Funding:</strong> Series B - $4M (04/21/2008)</p>\n\t\t\t\t<p><strong>Investors:</strong>\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/granite-ventures?src=widget">Granite Ventures</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/adobe-systems?src=widget">Adobe Systems</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/rumbafish-technologies?src=widget">RumbaFish Technologies</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/arkadium?src=widget">Arkadium</a>\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/trion-world-network?src=widget">Trion World Network</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/global-vr?src=widget">Global VR</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/fujin-entertainment?src=widget">Fujin Entertainment</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/screenlife?src=widget">Screenlife</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/zslide?src=widget">zSlide</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/punch-entertainment?src=widget">Punch Entertainment</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/kreeda-games-india?src=widget">Kreeda Games India</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/zenimax-media-inc?src=widget">ZeniMax Media Inc.</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/mominis?src=widget">Mo\'Minis</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/ccp-games?src=widget">CCP Games</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bunchball?article=200141">\n\t\t\t\t\t<em>Jan 15, 2010</em>\n\t\t\t\t\t<strong>The lesson of gaming: Why do we have to pay people to work?</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bunchball?article=160302">\n\t\t\t\t\t<em>Sep 29, 2009</em>\n\t\t\t\t\t<strong>Arkadium acquires Gamelab.com game web site</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bunchball?article=156265">\n\t\t\t\t\t<em>Sep 16, 2009</em>\n\t\t\t\t\t<strong>TV network taps game startups to launch social game portal</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bunchball?article=140671">\n\t\t\t\t\t<em>May 27, 2009</em>\n\t\t\t\t\t<strong>Bunchball Snags Googler For VP</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/bunchball?article=80186">\n\t\t\t\t\t<em>Jan  2, 2009</em>\n\t\t\t\t\t<strong>HOW TO: Raise Money in a Down Economy</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/bunchball?src=widget">Bunchball Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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