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We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind...<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">More&raquo;</a></p>\n\t\t\t<p class="vbp-description vbp-description-long vbp-hide tradevibes_hidden">Edelman is the leading independent global PR firm. We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom - and then decide for ourselves.<br/><br/>For more than half a century we have been a creative and thought leader. We were the first firm to apply public relations to building consumer brands. We invented the media tour; created litigation and environmental PR; were the first to use a toll-free consumer hotline, and the first to employ the Web in crisis management. <br/><br/>We build relationships for our clients with multiple stakeholders through dialogue, credible sources of information and relevant experiences. We engage traditional critics like NGOs because they bring a dedicated constituency to each issue. We enlist today\'s most credible spokespersons - average people, friends and families, everyday employees, as well as recognized experts - to build brands from the bottom up. We engage micro-media - bloggers and online conversationalists - who appoint themselves leaders of a category and passionately communicate their real understanding of it. We measure the depth of impressions and strength of stakeholder relationships, not just message frequency and recall.<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tNew York, NY, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Business Internet</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=PR">PR</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=PUBLIC+RELATIONS">PUBLIC RELATIONS</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=consumer+brands">consumer brands</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=crisis+management">crisis management</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Environmental">Environmental</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=consumer">consumer</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=stakeholders">stakeholders</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=edelman-digital">edelman-digital</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/trier-and-company?src=widget">Trier and Company</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/pitchengine?src=widget">PitchEngine</a>\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/newsforce-inc?src=widget">Newsforce, Inc.</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/buzznumbers?src=widget">BuzzNumbers</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/chameleon-pr?src=widget">Chameleon PR</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/sparkpr?src=widget">Sparkpr</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/launchsquad?src=widget">Launchsquad</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/augure?src=widget">Augure</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/trier-and-company?src=widget">Trier and Company</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/kelley-campaigns?src=widget">Kelley Campaigns</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/perkettpr?src=widget">PerkettPR</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/radian6?src=widget">Radian6</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/edelman?article=274228">\n\t\t\t\t\t<em>Jul 21, 2010</em>\n\t\t\t\t\t<strong>ThisNext raises more cash to focus on women\u2019s shopping</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/edelman?article=275298">\n\t\t\t\t\t<em>Jul 23, 2010</em>\n\t\t\t\t\t<strong>Interview with Matt Edelman, ThisNext</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/edelman?article=270616">\n\t\t\t\t\t<em>Jul 12, 2010</em>\n\t\t\t\t\t<strong>Ben &amp; Jerry\'s: How a Big Brand Explores Augmented Reality</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/edelman?article=263744">\n\t\t\t\t\t<em>Jun 22, 2010</em>\n\t\t\t\t\t<strong>Using lucid dreams to study consciousness</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/edelman?article=246084">\n\t\t\t\t\t<em>May 11, 2010</em>\n\t\t\t\t\t<strong>Top 5 Social Media Tips for C-Suite Execs</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/edelman?src=widget">edelman Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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