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The Fitbit tracker is a small wireless device that records what a person does...<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">More&raquo;</a></p>\n\t\t\t<p class="vbp-description vbp-description-long vbp-hide tradevibes_hidden">Developers of the Fitbit Tracker, this company is designed to make it easier for users to stay healthy and lose weight. The Fitbit tracker is a small wireless device that records what a person does and translates it into calories burned.<br/><br/>The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person\'s activities, such as calories burned, sleep quality, steps and distance. The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and compete against their friends, family and co-workers.<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tSan Francisco, CA, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Consumer &amp; Business Products</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=healthy">healthy</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=device">device</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Fitbit+tracker">Fitbit tracker</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=lifestyle">lifestyle</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=weight+loss">weight loss</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Financials</h5>\n\t\t\t\t<p><strong>Latest Funding:</strong> Series A - $2M (10/2008)</p>\n\t\t\t\t<p><strong>Investors:</strong>\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/true-ventures?src=widget">True Ventures</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/softtech-vc_1?src=widget">SoftTech  VC</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/small-bite?src=widget">Small Bite</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/scientific-intake?src=widget">Scientific Intake</a>\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/elephant-pharm?src=widget">Elephant Pharm</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/scientific-intake?src=widget">Scientific Intake</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/small-bite?src=widget">Small Bite</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/fitbit?article=196344">\n\t\t\t\t\t<em>Jan  6, 2010</em>\n\t\t\t\t\t<strong>How Data Will Impact the Way We Do Business</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/fitbit?article=183530">\n\t\t\t\t\t<em>Nov 24, 2009</em>\n\t\t\t\t\t<strong>YC-Funded WakeMate Helps You Kiss Groggy Mornings Goodbye</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/fitbit?article=167776">\n\t\t\t\t\t<em>Oct 16, 2009</em>\n\t\t\t\t\t<strong>Pocket-Sized Workout Pal Is Data Geek\'s Dream</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/fitbit?article=162571">\n\t\t\t\t\t<em>Oct  5, 2009</em>\n\t\t\t\t\t<strong>HealthyWage: Get Paid to Jog and Other Exercise Motivators</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/fitbit?article=158729">\n\t\t\t\t\t<em>Sep 24, 2009</em>\n\t\t\t\t\t<strong>It Took A Year, But Fitness Gadget Fitbit Will Finally Launch</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/fitbit?src=widget">Fitbit Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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