\n\n\n\n\t\t\n\t\t\tLookery\n\t\t\thttp://www.lookery.com/\n\t\t
\n\t\t\n\t\t\tWatch Company\n\t\t\tGet Widget\n\t\t
\n\tLookery is closed for business. Heres a post from the CEO: http://rafer.tumblr.com/post/168541483/lookeryupdate
Lookery once provided demographic marketing services in and around social networks....More»
Lookery is closed for business. Heres a post from the CEO: http://rafer.tumblr.com/post/168541483/lookeryupdate
Lookery once provided demographic marketing services in and around social networks. We\u2019re working to fix the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. We make it safe and easy for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.«Less
Overview
\n\t\t\t\tLocation: \tSan Francisco, CA, United States\n
\n\t\t\t\tIndustry: Business Internet
\n\t\t\t\tEmployees: 6
\n\t\t\t\tTags:\n\t\t\t\tmarketing,\n\t\t\t\tads,\n\t\t\t\tsocial network,\n\t\t\t\tadvertising,\n\t\t\t\tinternet\n\t\t\t\t
\n\t\t\tFinancials
\n\t\t\t\tLatest Funding: Seed - $1M (02/2008)
\n\t\t\t\tInvestors:\n\t\t\t\t\t\n\t\tTom Cole,\n\t\t\t\t\t\n\t\tMarc Benioff,\n\t\t\t\t\t\n\t\tReid Hoffman,\n\t\t\t\t\t\n\t\tTAG,\n\t\t\t\t\t\n\t\tHT Ventures,\n\t\t\t\t\t\n\t\tCharles River Ventures,\n\t\t\t\t\t\n\t\tJonathan Miller,\n\t\t\t\t\t\n\t\tAllen Morgan,\n\t\t\t\t\t\n\t\tReed Hundt\n\t\t\t\t
\n\t\t\tMarket
\n\t\t\t\tCompetitors:\n\t\t\t\t\t\tSocialMedia Networks,\n\t\t\t\t\t\tCubics,\n\t\t\t\t\t\tSplashCast,\n\t\t\t\t\t\tBuddy Media,\n\t\t\t\t\t\tSometrics,\n\t\t\t\t\t\tBlueKai,\n\t\t\t\t\t\tPeerSet,\n\t\t\t\t\t\tLindotiger,\n\t\t\t\t\t\timediastreams\n\t\t\t\t
\n\n\t\t\t\tRelated Companies:\n\t\t\t\t\tHi5 Networks,\n\t\t\t\t\tSplashCast,\n\t\t\t\t\tTellAPal,\n\t\t\t\t\tDoubleClick,\n\t\t\t\t\tEntrecard,\n\t\t\t\t\tAppLoop,\n\t\t\t\t\tHands,\n\t\t\t\t\tFreeWheel,\n\t\t\t\t\tTagLift,\n\t\t\t\t\tClearSpring\n\t\t\t\t
\n\t\t\tRecent News
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tDec 29, 2009\n\t\t\t\t\tThe Perils of 3rd Party APIs\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\tDec 17, 2009\n\t\t\t\t\tBlueKai: Intent Data or Black Box?\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\tNov 7, 2009\n\t\t\t\t\tLookery\'s Scott Rafer: Advice in the Aftermath\n\t\t\t\t
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