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It\'s a social network, Google maps mash-up, mobile and GPS service all in one. It\'s not surprising that their founders call it a web and mobile experience for...<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">More&raquo;</a></p>\n\t\t\t<p class="vbp-description vbp-description-long vbp-hide tradevibes_hidden">Pelago\'s first product is Whrrl. It\'s a social network, Google maps mash-up, mobile and GPS service all in one. It\'s not surprising that their founders call it a web and mobile experience for simplicity. The social network experience allows members to share opinions and knowledge about local restaurants, bars, retail stores, and hotels. These locations are then mapped onto a Google Map adjacent to the reviews. Each spot is identified with a color corresponding to the quality of its reviews. Users can choose to have the dots represent their personal reviews or the community\'s. A full featured version of the site is also available on mobile, with GPS services to track your friends.<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tSeattle, WA, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Consumer Internet</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=reviews">reviews</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=maps">maps</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=social+network">social network</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=GPS">GPS</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=mobile">mobile</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=cell+phone">cell phone</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=location">location</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=whrrl">whrrl</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Financials</h5>\n\t\t\t\t<p><strong>Latest Funding:</strong> Series B - $15M (05/2008)</p>\n\t\t\t\t<p><strong>Investors:</strong>\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/kleiner-perkins-caufield-byers_1?src=widget">Kleiner Perkins Caufield &amp; Byers</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/t-mobile-venture-fund?src=widget">T-Mobile Venture Fund</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/dag-ventures?src=widget">DAG Ventures</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/trilogy-equity-partners?src=widget">Trilogy Equity Partners</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/reliance-technology-ventures?src=widget">Reliance Technology Ventures</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/bezos-expeditions?src=widget">Bezos Expeditions</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/yelp?src=widget">Yelp</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/loopt?src=widget">Loopt</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/socialight?src=widget">Socialight</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/big-red-zebra?src=widget">Big Red Zebra</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/buzzd?src=widget">Buzzd</a>,\n\t\t\t\t\t\tRummble,\n\t\t\t\t\t\tbrightkite\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/big-red-zebra?src=widget">Big Red Zebra</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/whatamap?src=widget">Whatamap</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/mobiluck?src=widget">MobiLuck</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/locify?src=widget">Locify</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/socialight?src=widget">Socialight</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/apisphere?src=widget">Apisphere</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/irl?src=widget">IRL</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/yelp?src=widget">Yelp</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/dash?src=widget">Dash</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/my-neighbourhoods?src=widget">My Neighbourhoods</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/pelago?article=170862">\n\t\t\t\t\t<em>Oct 23, 2009</em>\n\t\t\t\t\t<strong>A review of location-based networks \u2014 and how they can grow faster</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/pelago?article=166700">\n\t\t\t\t\t<em>Oct 14, 2009</em>\n\t\t\t\t\t<strong>Song recognition application, Shazam, gets boost from Kleiner Perkins</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/pelago?article=147087">\n\t\t\t\t\t<em>Jul 10, 2009</em>\n\t\t\t\t\t<strong>MobileBeat2009 \u2014 The investors: Accel, Lightspeed, Intel, Vodafone, Kleiner Perkins, T-Mobile, Blackberry Fund, Redpoint, NVP\u2026</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/pelago?article=193477">\n\t\t\t\t\t<em>Dec 22, 2009</em>\n\t\t\t\t\t<strong>Whrrl, Still Trying To Find Its Way In Location, Focuses On \u201cFootstreams\u201d</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/pelago?article=167476">\n\t\t\t\t\t<em>Oct 16, 2009</em>\n\t\t\t\t\t<strong>Pelago and Collective Bias Announce Exclusive Partnership to Provide Co-Branded Mobile Shopping Solution</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/pelago?src=widget">Pelago Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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