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tv_long_cls = \'vbp-description-long\';\n\tvar tv_short_cls = \'vbp-description-short\';\n\tvar tv_hid = \'vbp-hide tradevibes_hidden\';\n\tfunction tradevibes_toggle_description(e) {\n\t\tvar targ;\n\t\tif (!e) var e = window.event;\n\t\tif (e.target) targ = e.target;\n\t\telse if (e.srcElement) targ = e.srcElement;\n\t\tif (targ.nodeType == 3) // defeat Safari bug\n\t\t\ttarg = targ.parentNode;\n\n\t\tvar parent = targ.parentNode;\n\t\tif (parent.className.indexOf(tv_short_cls) != -1) {\n\t\t\t// short description is visible\n\t\t\tparent.className = tv_hid + \' \' + tv_short_cls;\n\t\t\tvar sibling = parent.nextSibling;\n\t\t\tif (sibling.nodeType == 3) {\n\t\t\t\tsibling = sibling.nextSibling;\n\t\t\t}\n\t\t\tsibling.className = tv_long_cls;\n\t\t}  else {\n\t\t\tparent.className = tv_hid + \' \' + tv_long_cls;\n\t\t\tvar sibling = parent.previousSibling;\n\t\t\tif (sibling.nodeType == 3) {\n\t\t\t\tsibling = sibling.previousSibling;\n\t\t\t}\n\t\t\tsibling.className = tv_short_cls;\n\t\t}\n\t}\n</script>\n\n\n<div class="vbp-widget" id="playfirst" title="PlayFirst">\n\t<div class="vbp-header">\n\n\t\t<a class="tradevibes_logo vbp-logo " href="http://venturebeatprofiles.com/company/profile/playfirst?src=widget" title="PlayFirst">\n\t<img src="http://venturebeatprofiles.com/ugenimage/logo/company_332/1219.png" alt="PlayFirst" title="PlayFirst" width="126" height="40">\n</a>\n\n\n\t\t<p class="vbp-company">\n\t\t\t<a href="http://venturebeatprofiles.com/company/profile/playfirst?src=widget"><strong>PlayFirst</strong></a>\n\t\t\t<a href="http://www.playfirst.com/" target="_blank"><em>http://www.playfirst.com/</em></a>\n\t\t</p>\n\t\t<p class="vbp-utility">\n\t\t\t<a target="_blank" href="http://venturebeatprofiles.com/account/profile/add_watch/playfirst?src=widget">Watch Company</a>\n\t\t\t<a target="_blank" href="http://venturebeatprofiles.com/company/widget/preview/playfirst?src=widget">Get Widget</a>\n\t\t</p>\n\t</div><!-- header -->\n\t<div class="vbp-content clearfix">\n\t\t<div class="vbp-left-col vbp-col">\n\n\t\t\t<p class="vbp-description vbp-description-short tradevibes_short_description">PlayFirst is a casual gaming startup, based out of San Francisco. is focused on creating \u201cshared casual game experiences around lasting original brands\u201d that includes game play \u201crich in story and...<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">More&raquo;</a></p>\n\t\t\t<p class="vbp-description vbp-description-long vbp-hide tradevibes_hidden">PlayFirst is a casual gaming startup, based out of San Francisco. is focused on creating \u201cshared casual game experiences around lasting original brands\u201d that includes game play \u201crich in story and character.\u201d PlayFirst titles include Wedding Dash, Chocolatier, and Dream Chronicles.<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tSan Francisco, CA, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Consumer Internet</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=chocolatier">chocolatier</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=wedding+dash">wedding dash</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=diner+dash">diner dash</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Casual+Games">Casual Games</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=dream">dream</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Gaming">Gaming</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=internet">internet</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Financials</h5>\n\t\t\t\t<p><strong>Latest Funding:</strong> Series C - $16.5M (12/2007)</p>\n\t\t\t\t<p><strong>Investors:</strong>\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/dcm_1?src=widget">DCM</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/mayfield-fund?src=widget">Mayfield Fund</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/rustic-canyon?src=widget">Rustic Canyon</a>,\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/investor/profile/trinity-ventures?src=widget">Trinity Ventures</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/digital-chocolate?src=widget">Digital Chocolate</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/boonty?src=widget">Boonty</a>,\n\t\t\t\t\t\tGameHouse,\n\t\t\t\t\t\tPopCap,\n\t\t\t\t\t\tBig Fish Games,\n\t\t\t\t\t\tGarage Games\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/doof?src=widget">Doof</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/alawar?src=widget">Alawar</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/wonderhill?src=widget">WonderHill</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/playfish?src=widget">Playfish</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/conduit-labs?src=widget">Conduit Labs</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/challenge-games?src=widget">Challenge Games</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/mindjolt-games?src=widget">Mindjolt Games</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/playfirst?article=198387">\n\t\t\t\t\t<em>Jan 12, 2010</em>\n\t\t\t\t\t<strong>Big Fish Games and PlayFirst team up in online game distribution deal</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/playfirst?article=208751">\n\t\t\t\t\t<em>Feb  8, 2010</em>\n\t\t\t\t\t<strong>Former EA, Yahoo Marketing Vet Mitali Pattnaik Appointed GM Of PlayFirst</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/playfirst?article=208950">\n\t\t\t\t\t<em>Feb  8, 2010</em>\n\t\t\t\t\t<strong>PlayFirst Adds Veteran Social Game Executive, Mitali Pattnaik, as General Manager</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/playfirst?article=200224">\n\t\t\t\t\t<em>Jan 15, 2010</em>\n\t\t\t\t\t<strong>PlayFirst\xae Celebrates Five Years of Diner Dash\xae with Explosive New Title in Series \u2013 Diner Dash 5: BOOM! \u2013 The Fifth Major Diner Dash Title in Award-Winning Franchise</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/playfirst?article=198760">\n\t\t\t\t\t<em>Jan 12, 2010</em>\n\t\t\t\t\t<strong>PlayFirst Offloads Site To Big Fish Games</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/playfirst?src=widget">PlayFirst Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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