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Forcing banner ads in front of consumers in social networks has not been effective for brands, and it alienates consumers. Splashcasts, on the other hand, are opt-in social advertisements \u2013tools marketers use to reach the growing demographic of social networking site users. With a splashcast, brands can build communities and easily deliver any digital content \u2013 from videos and pictures to simple text, music or complex games \u2013directly to individual social networking pages, blogs or websites. <br/><br/>SplashCast takes the social advertisement concept even further by providing a means to create community around the brand itself. SplashCasting allows the user to post comments, videos and photos and even chat with other SplashCast users.&quot;<br/><br/>Source: SplashCast<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tPortland, OR, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Business Internet</p>\n\t\t\t\t<p><strong>Employees:</strong> 8</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=marketing">marketing</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=myspace">myspace</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=ads">ads</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=social+network">social network</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=advertising">advertising</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Financials</h5>\n\t\t\t\t<p><strong>Latest Funding:</strong> Series A - $4M (03/2008)</p>\n\t\t\t\t<p><strong>Investors:</strong>\n\t\t\t\t\t\n\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/person/profile/mark-bayliss?src=widget">Mark Bayliss</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/lookery?src=widget">Lookery</a>\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/hi5-networks?src=widget">Hi5 Networks</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/lookery?src=widget">Lookery</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/thanksforaddingme?src=widget">Thanksforaddingme</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/tellapal?src=widget">TellAPal</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/hands?src=widget">Hands</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/medialets?src=widget">Medialets</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/taglift?src=widget">TagLift</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/sportgenic?src=widget">Sportgenic</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/freewheel?src=widget">FreeWheel</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/entrecard?src=widget">Entrecard</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/splashcast?article=169685">\n\t\t\t\t\t<em>Oct 21, 2009</em>\n\t\t\t\t\t<strong>Competing With Hulu a Bad Move for Comcast</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/splashcast?article=142266">\n\t\t\t\t\t<em>Jun  4, 2009</em>\n\t\t\t\t\t<strong>SplashCast Throws In The Towel On User-Generated Content; Looking For A Buyer</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/splashcast?article=138619">\n\t\t\t\t\t<em>May 21, 2009</em>\n\t\t\t\t\t<strong>The Evolution of the Social Media API</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/splashcast?article=136442">\n\t\t\t\t\t<em>May 16, 2009</em>\n\t\t\t\t\t<strong>Notice to SplashCast UGC Publishers</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/splashcast?article=131103">\n\t\t\t\t\t<em>Apr 29, 2009</em>\n\t\t\t\t\t<strong>Introducing Social TV in Practice</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/splashcast?src=widget">SplashCast Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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