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The purpose of Truemors is to democratize and spread information.  First, from a \u201ccitizen journalist/editor\u201d perspective...<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">More&raquo;</a></p>\n\t\t\t<p class="vbp-description vbp-description-long vbp-hide tradevibes_hidden">Truemors is a site to post rumors of all quality, fully substantiated or not.  The purpose of Truemors is to democratize and spread information.  First, from a \u201ccitizen journalist/editor\u201d perspective it enables you to \u201ctell the world\u201d\u2014within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you \u201cin the know\u201d about the latest news, rumors, and happenings, so that \u201cyou know better\u201d without having to spend hours every day searching for information.  The content that we want are true rumors that are relevant, informative, and interesting. Reading them would make them a person more interesting. Gossip, by contrast, is less urgent, less useful, and almost always deals with people\u2019s private lives. In other words, if we wanted gossip, we would have called our site \u201cTruessip\u201d or some such drivel.<br/><br/>Truemors was acquired by NowPublic in 7/08.<a class="vbp-toggle-more tradevibes_toggle_button discovery_interesting" onclick="tradevibes_toggle_description(event);">&laquo;Less</a></p>\n\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Overview</h5>\n\t\t\t\t<p><strong>Location:</strong> \tPalo Alto, CA, United States\n</p>\n\t\t\t\t<p><strong>Industry:</strong> Consumer Internet</p>\n\t\t\t\t<p><strong>Tags:</strong>\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=internet">internet</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=rumors">rumors</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=trumor">trumor</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=gossip">gossip</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=news">news</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=guy+kawasaki">guy kawasaki</a>,\n\t\t\t\t<a href="http://venturebeatprofiles.com/company/tag_list?tag=Social+News">Social News</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t\t<div class="vbp-right-col vbp-col">\n\t\t\t<div class="vbp-category">\n\t\t\t\t<h5>Market</h5>\n\t\t\t\t<p><strong>Competitors:</strong>\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/digg?src=widget">Digg</a>,\n\t\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/reddit?src=widget">Reddit</a>\n\t\t\t\t</p>\n\n\t\t\t\t<p><strong>Related Companies:</strong>\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/first-class-fashionista?src=widget">First Class Fashionista</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/gossip-girls?src=widget">Gossip Girls</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/gossip-beast?src=widget">Gossip Beast</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/slinkset?src=widget">slinkset</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/propeller?src=widget">Propeller</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/digg?src=widget">Digg</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/myouvies?src=widget">mYoUvies</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/collegeconvo?src=widget">CollegeConvo</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/newscred?src=widget">NewsCred</a>,\n\t\t\t\t\t<a class="discovery_interesting" href="http://venturebeatprofiles.com/company/profile/reddit?src=widget">Reddit</a>\n\t\t\t\t</p>\n\t\t\t</div>\n\n\t\t\t<div class="vbp-news">\n\t\t\t\t<h5>Recent News</h5>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/truemors?article=23831">\n\t\t\t\t\t<em>Jul 21, 2008</em>\n\t\t\t\t\t<strong>Citizen journalists rush to fill Internet\'s shortage of A-lists [The 250]</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/truemors?article=22597">\n\t\t\t\t\t<em>Jul 17, 2008</em>\n\t\t\t\t\t<strong>Startup Meme becomes a part of Google News, AllTop, TradeVibes, BlogBurst \u2013 more still to come</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/truemors?article=20950">\n\t\t\t\t\t<em>Jul 11, 2008</em>\n\t\t\t\t\t<strong>Truemors back up [Corrections]</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/truemors?article=21263">\n\t\t\t\t\t<em>Jul 10, 2008</em>\n\t\t\t\t\t<strong>Vancouver\u2019s NowPublic Buys Valley\u2019s Truemors</strong>\n\t\t\t\t</a></p>\n\t\t\t\t<p><a href="http://venturebeatprofiles.com/news/view/truemors?article=20645">\n\t\t\t\t\t<em>Jul 10, 2008</em>\n\t\t\t\t\t<strong>Guy Kawasaki\'s $12,107.09 rumor site bought, buried [Acquisitions]</strong>\n\t\t\t\t</a></p>\n\t\t\t</div>\n\n\t\t</div><!-- col -->\n\t</div><!-- content -->\n\t<p class="vbp-footer">\n\t\t<a href="http://venturebeatprofiles.com/company/profile/truemors?src=widget">Truemors Company Profile</a> powered by <a href="http://venturebeatprofiles.com/?src=widget">VentureBeat Profiles</a>.\n\t</p>\n</div><!-- widget -->\n'
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